- Page 2 Botha S and Musengi, S (editors). Introduction to business management: Fresh Perspectives. All formats available for PC, Mac, eBook Readers and other mobile devices. The Business Environment. Pearson Education South Africa. Introduction to business management: Fresh Perspectives. Booysen K. 2012. Kotler is author of "Marketing Management" (Pearson), now in its fifteenth edition and the most widely used marketing text book in graduate schools of business worldwide. Botha S and Musengi, S (editors). 8 Full PDFs related to this paper. Business Analytics Principles, Concepts, and Applications What, Why, and How Marc J. Schniederjans Dara G. Schniederjans Christopher M. Starkey 1. Large selection and many more categories to choose from. Our Mission; On-demand study support; Access & Success; Conley Readiness Index ; Online Learning Units; Success stories; Training and support. Alsemgeest L Alsemgeest L. 2012. 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